Dec 2, 2019 - Ikea crosses RS 400-crore sales mark in first year

From the Editor's Desk

The Bus Ticket theory of Genius

Everyone knows that to do great work you need both natural ability and determination. But there's a third ingredient that's not as well understood: an obsessive interest in a particular topic.

To explain this point I need to burn my reputation with some group of people, and I'm going to choose bus ticket collectors. There are people who collect old bus tickets. Like many collectors, they have an obsessive interest in the minutiae of what they collect. They can keep track of distinctions between different types of bus tickets that would be hard for the rest of us to remember. Because we don't care enough. What's the point of spending so much time thinking about old bus tickets?

Which leads us to the second feature of this kind of obsession: there is no point. A bus ticket collector's love is disinterested. They're not doing it to impress us or to make themselves rich, but for its own sake.

Continued here

Read TradeBriefs every day, for the top insight!

Advertisers of the day
Emeritus: Join the PG Diploma in Innovation & Design Thinking program
Isha Leadership Academy: Join Sadhguru to Scale-up your Business and Yourself, Nov 27-30, 2019

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.