Jan 6, 2020 - South Korean lifestyle brand Mumuso eyes aggressive expansion in India

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TradeBriefs Editorial

From the Editor's Desk

All the Startup Advice You Read Is Wrong

But you should read some anyway

There are two big problems with reading about what made other companies successful:

1. Correlation is not causation
Google is one of the most successful companies ever. Google gives its employees the ability to spend 20% of their time on whatever they want. Therefore, 20% time is a great idea. Is it? Or was Google successful because they're brilliant engineers who solved the right problem at the right time - killing it despite the lack of focus "20% time" causes? I don't know, and neither does anyone else.

Continued here

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