Sep 14, 2020 - Indian retail’s next step: learning to serve kirana stores best

TradeBriefs Newsletter
View online   Advertise
             Unsubscribe from India Retail






TradeBriefs Editorial

From the Editor's Desk

How to Deal With the Anxiety of Uncertainty

Our brains weren't wired to deal with the "psychological pandemic" of not knowing what the future holds. Here's how to cope with living in limbo.

If there's one defining feature of the coronavirus pandemic, it's uncertainty. Will there be a vaccine? When can schools safely reopen? Will I still have a job next week? Should I book a spring vacation abroad? A crisis that we'd all hoped would be short-lived is dragging on indefinitely, and the list of unanswered questions keeps growing.

"Waiting periods are marked by two existentially challenging states: We don't know what's coming, and we can't do much about it," explains Kate Sweeny, professor of psychology at University of California, Riverside. "Together, those states are a recipe for anxiety and worry. People would often rather deal with the certainty of bad news than the anxiety of remaining in limbo."

That's what researchers at three institutions in the UK found in a 2013 experiment, when they attached electrodes to 35 subjects and asked them to choose between receiving a sharp shock immediately or waiting for a milder one. The vast majority chose the more painful option, just to get it out of the way. "It's counterintuitive," admits Giles Story, one of the academics behind the study. "But it's a testament to how anxiety-inducing and miserable it can be to have things looming in the future."

Continued here


TradeBriefs: What's important, not just what's popular!

Advertisers of the day

Emeritus: PG Diploma in Innovation & Design Thinking online program | Accepting applications

Emeritus (in collaboration with Columbia Exec Education): Build a career in data science with the help of the PG Diploma in Applied Data Science | Enroll today

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.



CCI approves PharmEasy’s merger with rival Medlife; deal to help compete with Reliance, Amazon, others
CCI approves PharmEasy’s merger with rival Medlife; deal to help compete with Reliance, Amazon, others
Recently, Mukesh Ambani had stepped into the online pharmacy segment after grocery with the acquisition of a majority stake in Netmeds. Amazon too had forayed into selling prescription drugs online under the name Amazon Pharmacy in August.




Why onion farmers often end up in tears
Why onion farmers often end up in tears
Onions present an interesting study. While they are not an essential commodity, last week, the Union government banned onion exports.


What investors with $3.4 trillion are buying during Covid
What investors with $3.4 trillion are buying during Covid
International Business News: Hotels, pipelines, convenience stores and automaker bonds are among the assets being bought by some of the world’s biggest asset managers as they look


How are startups bracing the Covid-19 disruption?
How are startups bracing the Covid-19 disruption?
The Indian economy reopening after the worlds strictest lockdown and the upcoming festive season is also giving startups a hope of getting back to normalcy.


Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver


Now shop on Amazon.in in Kannada, Malayalam, Tamil and Telugu
Now shop on Amazon.in in Kannada, Malayalam, Tamil and Telugu
By adding its site and apps available in the four dominant South Indian languages, the e-commerce giant eyes the next wave of 200 to 300 million customers.


Sparx Asset’s Kohei Matsui on why Japanese investors like India
Sparx Asset’s Kohei Matsui on why Japanese investors like India
‘Retail investors like India as a market because India has long-term growth.


Indian economy can touch USD 10 trillion in next 15 yrs: HUL CMD Sanjiv Mehta
Indian economy can touch USD 10 trillion in next 15 yrs: HUL CMD Sanjiv Mehta
Talking about the COVID-19 situation in the country, HUL CMD Sanjiv Mehta said a USD 3 trillion economy is like an Airbus A380 aircraft and it must no..


Consumer durable firms witness 12% to 50% spike in online sales amidst pandemic
Consumer durable firms witness 12% to 50% spike in online sales amidst pandemic
The sales were led by pent-up demand due to lockdowns.Brands will be aggressive with festive offers


Bigger TVs see sales surge during covid
Bigger TVs see sales surge during covid
Experts say price point is driving sales too as a 55-inch screen now costs what a 40-inch screen would have cost earlier


Beauty brands focus on smudge-proof make-up
Beauty brands focus on smudge-proof make-up
L’Oréal India, which retails colour cosmetics under brands such as Maybelline, NYX and L’Oréal Paris, said it was working on creating products which are smudge proof


This woman entrepreneur’s organic food brand aims to promote healthy eating among the urban population
This woman entrepreneur’s organic food brand aims to promote healthy eating among the urban population
Seema Jindal Jajodia is the Founder of Nourish Organics that offers a wide range of wholesome, multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, seed and nut combinations, and fruit and fibre-based health bars.


Laqshya Media Group's report presents detailed data on travel time and traffic count
Laqshya Media Group's report presents detailed data on travel time and traffic count
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people


Why Walmart thinks TikTok is the future of its business
Why Walmart thinks TikTok is the future of its business
The brick-and-mortar retailer is trying to invent a digital future where it’s a leader of Amazon rather than a follower.


Reliance Industries moves CCI for Future Group deal nod
Reliance Industries moves CCI for Future Group deal nod
In August, RIL announced the deal to acquire the Kishore Biyani-promoted Future Group as going concerns on a slump sale basis for Rs 24,713 crore.


Mumbai-based Auravedic built a beauty company specialising in natural oils; clocks Rs 10 Cr turnover
Mumbai-based Auravedic built a beauty company specialising in natural oils; clocks Rs 10 Cr turnover
Skincare brand Auravedic leverages the teachings of Ayurveda to make natural oils. The brand has digital presence across India, and clocked Rs 10 crore turnover last year.


Snapdeal bets big on vernacular interface
Snapdeal bets big on vernacular interface
"Snapdeal has seen 30 per cent of its users prefer the vernacular language interface that it provides on the platform. The Snapdeal app and m-site wer..


Stylumia ropes in Sanjay Mehra to head North America business
Stylumia ropes in Sanjay Mehra to head North America business
Mehra has over 20 years of global experience leading teams at Nike, Weight Watchers and Reliance Retail, among others


TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India