How retail is benefiting from mobile
Maxymiser

This paper aims to to understand the role mobile devices play in the retail shopping experience as well as the impact of the mobile customer experience on customer loyalty, engagement and long-term sales across multiple channels. Facebook Twitter Linkedin Email

 
How to design a promotional strategy that works for apparel retailers
Simon-Kucher

Inundating customers with consistently broader and deeper promotions is not necessarily the answer and excessive promotions have been proven to hurt retailers' bottom lines. Retailers must instead respond to this change in consumer behavior with promotional strategies that guide targeted customer segments through a migration path, linking the strategy to the objective for each customer segment to increase customer loyalty, and, therefore, the overall health of the business. Facebook Twitter Linkedin Email