How to Reverse-Engineer a Unicorn - Why A Personal Board of Advisors is the Key to Your Success
TradeBriefs Editorial From the Editor's Desk

How to Reverse-Engineer a Unicorn - Why A Personal Board of Advisors is the Key to Your Success
There's only one CEO in a company, and it can be a lonely gig. When product-market fits seems like a pipe dream, it's on you to inspire your team to find a path forward. When you start to see traction at the exact moment that you're rapidly running out of cash, it's on you to figure out how to extend your runway. When your head of sales leaves just before the end of an important quarter, it's on you to pick up the pieces and pull off a miracle.
If you're lucky, you have a passionate, productive, collaborative, healthy management team (too many companies don't). If you're really lucky, you also have an incredibly supportive board. But no matter how good you have it, there are complicated dynamics at play on any executive team, and there are just some things you aren't ready to share with your board.
At the end of the day, you're the only person in the CEO seat -- that's an awful lot of weight to carry on your own.
Your Board of Advisors is Your Life Raft

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