TradeBriefs Editorial

From the Editor's Desk

The Case for Businesses That Don't Scale

The real unicorns are those that stand the test of timeWith a volatile economy, uncertain trade agreements and an anxious public we need businesses that that don't necessarily scale nationally or internationally but offer local communities something of their own, that offer employment to the local communities and that have the potential to stand the test of time. It could be the trusted local co-working space in an old factory, that has been revived and doubles as a maker space with a cafe supporting local bakeries and a concept store supporting creations of the city and its broader metropolitan area.

In 1965, the average tenure of companies on the S&P top 500 was 33 years, by 1990 it was 20 years and now it is 14 years. It is expected that 50% of the top 500 companies will be replaced in the next 10 years.

In rapidly changing times with exponential technology, the real 'unicorns' are going to be companies whose value proposition remains relevant in 2100.

Continued here

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