TradeBriefs Editorial

From the Editor's Desk

Demonstrating corporate purpose in the time of coronavirus

What should a company's purpose be when the purpose of so many, right now, is survival? For years, enlightened executives have sought the sweet spot between their responsibility to maximize profits on behalf of shareholders and their desire to find a purpose across environment, social, and governance (ESG) themes on behalf of a broad range of stakeholders, including customers, employees, and communities. Then COVID-19 came. As businesses large and small shut their doors, and millions retreat to enforced isolation, the magnitude of the coronavirus crisis confronts corporate leaders with the economic challenge of a lifetime. It also demands of them a moment of existential introspection: What defines their company's purpose - its core reason for being and its impact on the world?

Continued here


Stay informed with TradeBriefs. Get ahead!

Advertisers of the day

Cambridge Senior Management Programme: Become a Transformational Leader | 26 Sessions | 14 Faculty | 1:1 Career Coaching | US $22,000 | Apply Now!

INSEAD ILPSE: Develop core leadership capabilities | Take on senior roles | SGD 66,000 | Apply now!

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

You are here: Home Opinion Demonstrating corporate purpose in the time of coronavirus