TradeBriefs Editorial

From the Editor's Desk

How to turn skeptics into fans: John Foley, Peloton

"People thought fitness was a dopey category where there's been no capital and no innovation. And I would say, 'Exactly.'" - John Foley, co-founder and CEO of Peloton.

When John founded the company in 2012, skeptics abounded - especially among investors. But John pushed forward, convincing co-founders, angel investors and then riders, one at a time. As he converted those skeptical customers - in their flagship fitness studio, in their stores, and on their at-home bikes - the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO.

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