TradeBriefs Editorial

From the Editor's Desk

To Control Your Life, Control What You Pay Attention To

One of the best insights on what true productivity means in the 21st century dates back to 1890. In his book The Principles of Psychology, Vol.1, William James wrote a simple statement that's packed with meaning: "My experience is what I agree to attend to."

Your attention determines the experiences you have, and the experiences you have determine the life you live. Or said another way: you must control your attention to control your life. Today, in a world where so many experiences are blended together - where we can work from home (or a train or a plane or a beach), watch our kids on a nanny-cam from work, and distraction is always just a thumb-swipe away - has that ever been more true?

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