TradeBriefs Editorial From the Editor's Desk

Naval: Play Long-term Games With Long-term People
- Pick an industry where you can play long-term games with long-term people. Long-term players make each other rich. Short-term players make themselves rich.
- All returns in life come from compound interest over many turns of long-term games- and they usually come at the end.
- People do right by each other when they know they'll be around for the next turn of the game. And friction goes down, so you can do bigger and bigger things together.

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TradeBriefs Editorial From the Editor's Desk

9 Business Books That Will Make You a Better Entrepreneur in 2019
Reading is the most cost-effective way to learn from the world's best thinkers and creators. If you want to become more knowledgeable in any field, you have to read.

As an entrepreneur and CEO myself, I spend a lot of time reading the thoughts, advice, and knowledge of the business leaders who came before me.

In a world with seemingly limitless options for what to read--at any given moment, you could just as easily read a classic work of literature as you could a tweet thread--it's important to know what has the most value.

The following nine books are about things like good planning, team building, and the methods other entrepreneurs used to go from good to great. Therefore, I consider them timeless: They impart wisdom no matter how recent the publication date.

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TradeBriefs Editorial From the Editor's Desk

The hipster effect: Why anti-conformists always end up looking the same
You’ve probably seen this effect - perhaps you are a victim of it. You feel alienated from mainstream culture and want to make a statement that you are not part of it. You think about wearing different clothes, experimenting with a new hairstyle, or even trying unconventional makeup and grooming products.

And yet when you finally reveal your new look to the world, it turns out you are not alone—millions of others have made exactly the same choices. Indeed, you all look more or less identical, the exact opposite of the countercultural statement you wanted to achieve.

This is the hipster effect—the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same. Similar effects occur among investors and in other areas of the social sciences.

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