TradeBriefs Editorial

From the Editor's Desk

How Do You Wash Your Hands To Fend Off Coronavirus If Water Is Scarce?

It's something we've heard again and again from health authorities in the coronavirus pandemic. Wash your hands. Frequently. With soap and water. For at least 20 seconds. That's an effective way to eliminate viral particles on your hands.

But for the 2.2 billion people in the world who lack safe drinking water - mostly in low- and middle-income countries - that advice will be difficult to heed. In these places, water is scarce for a number of reasons. It could be due to drought or climate change. Or local water supplies could be contaminated. Or the nearest source of water may be far away from home.

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TradeBriefs Editorial

From the Editor's Desk

Are Unpopular CEOs Bad for Business? Two Founders Weigh In

The acerbic style of Away CEO Steph Korey prompted an employee tempest that led to her (temporary) resignation. We asked two founders to comment on the importance of the boss's popularity.

Does CEO likability strengthen company culture?


Allison Kopf: My company has a core value: "We're a team, not a family." I believe strongly in creating a culture in which we choose to work alongside our teammates because they are the best at what they do.

Priscilla Tsai: You can't force everyone to like you, but you spend more time together than you do with anyone else in your life. You ultimately need to like one another as people.

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TradeBriefs Editorial

From the Editor's Desk

Workers Were Always 'Essential'

The coronavirus pandemic is revealing that capitalists aren't essential, workers are, and essential people have leverage.

You may have noticed that the people getting us through the coronavirus crisis aren't billionaires, bosses, or traders: they're average folks, suddenly recognized as essential workers, and their daily labor is what makes everyday life possible under normal circumstances and infinitely more so during a pandemic.

Covid-19 has turned everything upside down, but everything was so topsy-turvy to begin with that the simple fact that workers are the main drivers of society - long denied and obscured - has finally become irrefutably self-evident as the wealthy temporarily exile themselves from society while the people who really keep things running must continue to show up.

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