Opinion

We need better media metrics
TradeBriefs Editorial From the Editor's Desk

We need better media metrics
One of the perils of the free flow of information in today's social media world is that there is so much information out there that everyone is forced to shout louder and louder to get noticed. The focus is not on good content, but content that attracts your attention and provides instant gratification. Even respected publishers like BBC are often forced to give more mileage to 'viral' content (clickbait, entertainment) than what's important (human rights, climate change, etc). However, a backlash is coming. Similar to the food industry where the cola companies and fast food giants are forced to look at healthier options, content platforms will be forced to go through a similar evolution. Page views and clicks will need to be supplemented with other metrics that ensure a more balanced content diet.

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