TradeBriefs Editorial

From the Editor's Desk

How to build a data-driven company

Creating a data culture is one of the keys to building a data-driven organization. The right technology, data literacy, and disrupting the status quo are ways to start.

While transformations can be difficult, the value of embracing data is clear - which is why Cindi Howson, the chief data strategy officer at analytics platform provider ThoughtSpot, urges more companies to think about what's stopping them from becoming data-driven.

Speaking in August at the MIT Chief Data Officer and Information Quality Symposium, Howson said data-driven companies enjoy increased revenue, improved customer service, best-in-class operating efficiencies, and improved profitability. "It sounds like what we all want and why we collect data at all," she said. But according to a study from the Harvard Business Review, only 20% of companies are actually empowering frontline workers with data, Howson said. "That is an unacceptable situation for the state of the industry after 25 years. So, what does it take?"

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TradeBriefs Editorial

From the Editor's Desk

How to Decide, Convey vs. Convince, & More

It seems like investors are especially obsessed with the psychology of decision making - high stakes, after all - but all kinds of decisions, whether in life or business - like dating, product management, what to eat or watch on Netflix - are an "investment portfolio" of decisions... even if you sometimes feel like you're making one big decision at a time (like, say, marriage or what product to develop next or who to hire).

Obviously, not all decisions are equal; in fact, sometimes we don't even have to spend any time deciding. So how do we know which decisions to apply a robust decision process too, which ones not to? What are the strategies, mindsets, tools to help us decide? How can we operationalize a good decision process and decision hygiene into our teams and organizations? After all, we're tribal creatures - our opinions are infectious (for better and for worse) - so how do we convey vs. convince, and not necessarily agree but inform to decide? Especially given common pitfalls (resulting, hindsight bias, etc.), and "the paradox of experience", including even (and more so) winning vs. losing.

Decision expert (and leading poker player) Annie Duke tells us more

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TradeBriefs: What's important, not just what's popular!

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Kellogg ExecEd: Kellogg Digital Transformation Program | Network with Global Peers | Apply Now

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TradeBriefs Editorial

From the Editor's Desk

To Control Your Life, Control What You Pay Attention To

One of the best insights on what true productivity means in the 21st century dates back to 1890. In his book The Principles of Psychology, Vol.1, William James wrote a simple statement that's packed with meaning: "My experience is what I agree to attend to."

Your attention determines the experiences you have, and the experiences you have determine the life you live. Or said another way: you must control your attention to control your life. Today, in a world where so many experiences are blended together - where we can work from home (or a train or a plane or a beach), watch our kids on a nanny-cam from work, and distraction is always just a thumb-swipe away - has that ever been more true?

Continued here


TradeBriefs: What's important, not just what's popular!

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Emeritus : PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education | Apply

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

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