What women want? It is one question that has, more often than not, left people guessing for an answer! Most men and retailers trying to sell apparel to women have struggled to understand a woman's taste. Across the globe, womenswear as a category has been going through a surge of offerings of new fads and fashion.
Point-of-Purchase takes a close look at how data mining is helping the brands and the retailers shape up their business strategy in a more structured manner by giving a better understanding of their market.