Manish K. Mehta, Proprietor of New Fashion, talks to Rajeev Kumar about the challenges in the apparel distribution business. New Fashion is one of the leading denim and casual wear distributor from Chennai, founded and run by Manish K. Mehta. With the family business concentrated around garment distribution business, it was easy pickings for Mehta.
"The change in the makeover of the traditional daroo shop into a modern liquor shoppe / store and its entry into modern trade has also pushed this industry to do more justice to this space through Point of Purchase and displays." - Mahesh Shinde, Director, DMS Retail Works Pvt Ltd.