Ours is the Least-cost Franchise Model- Amul (Sample)
Ours is the Least-cost Franchise Model- Amul (Premium)

Gujarat Co-operative Milk Marketing Federation (GCMMF) has created Asia's largest dairy products brand Amul, opening doors for hundreds and thousands of entrepreneurs with its highly successful franchising model. With the introduction of retail formats like Amul Preferred Outlets, Scooping Parlours and Cafe Amul and with a 6,400 strong network of exclusive retail outlets, GCMMF has truly ushered in retail revolution. It has one of the most successful franchised businesses not only in food industry but across all the industry verticals. Not resting on its laurels, GCMMF that covers 1,400 towns, is now aggressively expanding its footprint, by ramping up its product portfolio as well as its geographical presence. VINOD BEHL speaks to R S SODHI, the dynamic managing director of GCMMF about the role played by retail and franchising in driving the unprecedented growth of Amul brand and the future plans that open immense opportunities for the prospective franchisees. Excerpts.... Facebook Twitter Linkedin Email