TradeBriefs Editorial

From the Editor's Desk

Why Talented People Don't Use Their Strengths

Experts have long encouraged people to "play to their strengths." But based on my observations, this is easier said than done, because we often undervalue what we inherently do well. As a leader, the challenge is not only to spot talent but also to convince your people that you value their talents and that they should, too. Begin by identifying the strengths of each member of your team. You might ask them, "What compliments do you tend to dismiss?" since people often downplay what they do most easily. Once you've identified their key strengths, ask them, "Are you doing work that draws on your strengths? Are we taking on projects that make the most of your strengths?" If the answer is no, reassign people to new roles where their strengths will be put to better use.

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