TradeBriefs Editorial

From the Editor's Desk

Stop Screening Job Candidates' Social Media

Social media sites such as Facebook, TikTok, and Instagram have given many organizations a new hiring tool. According to a 2018 CareerBuilder survey, 70% of employers check out applicants' profiles as part of their screening process, and 54% have rejected applicants because of what they found. Social media sites offer a free, easily accessed portrait of what a candidate is really like, yielding a clearer idea of whether that person will succeed on the job - or so the theory goes.

However, new research suggests that hiring officials who take this approach should use caution: Much of what they dig up is information they are ethically discouraged or legally prohibited from taking into account when evaluating candidates - and little of it is predictive of performance.

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