TradeBriefs Editorial

From the Editor's Desk

How to build a data-driven company

Creating a data culture is one of the keys to building a data-driven organization. The right technology, data literacy, and disrupting the status quo are ways to start.

While transformations can be difficult, the value of embracing data is clear - which is why Cindi Howson, the chief data strategy officer at analytics platform provider ThoughtSpot, urges more companies to think about what's stopping them from becoming data-driven.

Speaking in August at the MIT Chief Data Officer and Information Quality Symposium, Howson said data-driven companies enjoy increased revenue, improved customer service, best-in-class operating efficiencies, and improved profitability. "It sounds like what we all want and why we collect data at all," she said. But according to a study from the Harvard Business Review, only 20% of companies are actually empowering frontline workers with data, Howson said. "That is an unacceptable situation for the state of the industry after 25 years. So, what does it take?"

Continued here

TradeBriefs: What's important, not just what's popular!

Advertisers of the day

Kellogg ExecEd: Kellogg Digital Transformation Program | Network with Global Peers | Apply Now

Emeritus : PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education | Apply

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

You are here: Home Opinion How to build a data-driven company