TradeBriefs Editorial

From the Editor's Desk

How ordinary people are convinced to become spies

A new film starring Benedict Cumberbatch, The Courier, tells the story of the salesman, Grenville Wynne, caught up in the murky world of espionage during the Cuban Missile Crisis. This follows recent news that David Smith, a 57-year-old and apparently normal security guard at the British embassy in Berlin, has allegedly been spying for Russia. So why do seemingly ordinary people become spies?

In 1988 the KGB defector, Stanislav Levchenko, described an American mnemonic, Mice, which stands for "money", "ideology", "coercion/compromise" and "ego". Susceptibility to these factors, he claimed, was a target's key weakness that could be exploited.

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TradeBriefs Editorial

From the Editor's Desk

6 Principles to Build Your Company's Strategic Agility

In early 2020, Airbnb was headed for a banner year - bookings were up, expansion plans were in place, and an IPO was set for the spring. Then Covid hit, and more than $1B of bookings disappeared, expansion plans were postponed, and one-quarter of the workforce was cut. However, by the end of the year, revenues had recovered, and the company completed one of the most successful tech IPOs in history.

California Pizza Kitchen (CPK) is well known for its innovative offerings. It was one of the first pizza chains to offer gluten-free crusts, "take and bake" home pizzas, and iron-chef-style innovation competitions for its cooks. During the Covid crisis, it moved quickly to offer curb-side delivery and upped its online capabilities. Yet, despite its reputation for innovation and forward thinking, the company filed for bankruptcy protection in July 2020.

Why was one able to thrive while the other floundered?

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TradeBriefs Editorial

From the Editor's Desk

How To Build A Culture That Your Employees Can Rave About

With 4 in 10 workers considering leaving their jobs, it is more important than ever to ensure your online reputation will appeal to potential applicants.

One of the first places job hunters go when learning more about an employer is a review platform like Glassdoor, which has quickly become the go-to source for prospective employees, current employees, and even employers looking for new talent and partnerships. And with the current job market favoring employees and job seekers, having a top-rated Glassdoor therefore, is something every organization should strive to achieve for both internal and external reasons.

Dr Don Brown, CEO of LifeOmic, has built a company with nearly 100 5-star reviews and has gained a 100% approval rating from employees. As a serial entrepreneur with a string of successful companies, three of which have sold to GM and IBM, how does he do it?

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