TradeBriefs Editorial

From the Editor's Desk

Your Emails Are 36 Percent More Likely to Get a Reply If You End Them This Way

How you sign off on business emails seems like a small thing, but it has a big impact on their effect.

As any salesperson, PR rep, or entrepreneur can tell you, the rate at which people open and respond to your emails can be the difference between accelerating your career and the pit of despair.

No wonder we all spend so much time obsessing about subject lines, exact phrasings, and crafting the perfect ask. But according to research from email software company Boomerang, there's one part of your messages you're probably not putting enough thought into -- your closing.

Most of us slap a pleasant-sounding "Best" or "Regards" on the end of our emails and call it a day. But when Boomerang trawled through 350,000 emails to see how particular closings impact whether a message gets a reply, they discovered how you sign off matters a surprising amount.

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TradeBriefs Editorial

From the Editor's Desk

1 in 5 Employees Is Highly Engaged and at Risk of Burnout

While engagement certainly has its benefits, most of us will have noticed that, when we are highly engaged we can also experience something less than positive: high levels of stress. A recent survey conducted at Yale University examined the levels of engagement and burnout in over 1,000 U.S. employees. For some people, engagement is indeed a purely positive experience; 2 out of 5 employees reported high engagement and low burnout. However, the data also showed that one out of five employees reported both high engagement and high burnout. These engaged-exhausted workers were passionate about their work, but also had intensely mixed feelings about it - reporting high levels of interest, stress, and frustration. These apparent model employees also reported the highest turnover intentions in the sample - even higher than the unengaged group.

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TradeBriefs Editorial

From the Editor's Desk

Scientists identify key conditions to set up a creative 'hot streak'

Researchers use AI to reveal runs of artistic success are commonly preceded by an experimental phase.

Whether it is the director Marta Meszaros or the artist Jackson Pollock, those in creative careers often experience a particular burst of success.

Now researchers have used artificial intelligence to reveal such "hot streaks" are commonly preceded by an experimental phase followed by a focus on one particular approach once the winning period has begun.

The director Peter Jackson's career is, perhaps, a prime example: his hugely successful Lord of the Rings trilogy came after an eclectic range of movies such as the sci-fi comedy horror Bad Taste, the puppet film Meet the Feebles and the drama Heavenly Creatures.

The new work builds on a previous study by the researchers that suggested many creatives find themselves on a roll at some point in their career, although when exactly this happens appears to be random.

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