Jan 29, 2021 - ED investigating Amazon for FDI violations in Future Retail deal

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From the Editor's Desk

How to Successfully Market a 'First-of-Its-Kind' Product With Confidence

Customers are often willing to forgive a few bumps along the way when your product is brand new as long as they know you are working on improving the user experience.

When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product unique from others that are similar to it -- such as creating a "minimalist" wallet, for example.

But what if you are introducing a product that is truly new? That nobody else in your industry has attempted? In this case, the challenge isn't proving that your product is better than or different from your competitors'.

Instead, you have to give customers a compelling reason to try out something they've never considered before. By homing in on some marketing fundamentals, you can get your product off to a quality start. Some tips:

Continued here


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