Mar 5, 2019 - How Personalization Can Lower E-commerce Website Bounce Rates: 12 Compelling Tips

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TradeBriefs Editorial From the Editor's Desk

The quiet power of reading with your coworkers
The tech accelerator Y Combinator is known for producing forward-thinking companies like Airbnb and Dropbox, so when I sat down with a small group of successful startup founders at a panel the organization hosted last year, I was pleasantly surprised to learn that this innovative group all agreed on a classic learning tool: books.
The founders had all chosen a favorite leadership book to read and discuss with their teams.
A growing body of research supports the idea that reading is good for you, and in my experience, it can be good for your company, too.

Continued here

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CCI approves PharmEasy’s merger with rival Medlife; deal to help compete with Reliance, Amazon, others
CCI approves PharmEasy’s merger with rival Medlife; deal to help compete with Reliance, Amazon, others
Recently, Mukesh Ambani had stepped into the online pharmacy segment after grocery with the acquisition of a majority stake in Netmeds. Amazon too had forayed into selling prescription drugs online under the name Amazon Pharmacy in August.




Why onion farmers often end up in tears
Why onion farmers often end up in tears
Onions present an interesting study. While they are not an essential commodity, last week, the Union government banned onion exports.


What investors with $3.4 trillion are buying during Covid
What investors with $3.4 trillion are buying during Covid
International Business News: Hotels, pipelines, convenience stores and automaker bonds are among the assets being bought by some of the world’s biggest asset managers as they look


How are startups bracing the Covid-19 disruption?
How are startups bracing the Covid-19 disruption?
The Indian economy reopening after the worlds strictest lockdown and the upcoming festive season is also giving startups a hope of getting back to normalcy.


Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver


Now shop on Amazon.in in Kannada, Malayalam, Tamil and Telugu
Now shop on Amazon.in in Kannada, Malayalam, Tamil and Telugu
By adding its site and apps available in the four dominant South Indian languages, the e-commerce giant eyes the next wave of 200 to 300 million customers.


Sparx Asset’s Kohei Matsui on why Japanese investors like India
Sparx Asset’s Kohei Matsui on why Japanese investors like India
‘Retail investors like India as a market because India has long-term growth.


Indian economy can touch USD 10 trillion in next 15 yrs: HUL CMD Sanjiv Mehta
Indian economy can touch USD 10 trillion in next 15 yrs: HUL CMD Sanjiv Mehta
Talking about the COVID-19 situation in the country, HUL CMD Sanjiv Mehta said a USD 3 trillion economy is like an Airbus A380 aircraft and it must no..


Consumer durable firms witness 12% to 50% spike in online sales amidst pandemic
Consumer durable firms witness 12% to 50% spike in online sales amidst pandemic
The sales were led by pent-up demand due to lockdowns.Brands will be aggressive with festive offers


Bigger TVs see sales surge during covid
Bigger TVs see sales surge during covid
Experts say price point is driving sales too as a 55-inch screen now costs what a 40-inch screen would have cost earlier


Beauty brands focus on smudge-proof make-up
Beauty brands focus on smudge-proof make-up
L’Oréal India, which retails colour cosmetics under brands such as Maybelline, NYX and L’Oréal Paris, said it was working on creating products which are smudge proof


This woman entrepreneur’s organic food brand aims to promote healthy eating among the urban population
This woman entrepreneur’s organic food brand aims to promote healthy eating among the urban population
Seema Jindal Jajodia is the Founder of Nourish Organics that offers a wide range of wholesome, multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, seed and nut combinations, and fruit and fibre-based health bars.


Laqshya Media Group's report presents detailed data on travel time and traffic count
Laqshya Media Group's report presents detailed data on travel time and traffic count
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people


Why Walmart thinks TikTok is the future of its business
Why Walmart thinks TikTok is the future of its business
The brick-and-mortar retailer is trying to invent a digital future where it’s a leader of Amazon rather than a follower.


Reliance Industries moves CCI for Future Group deal nod
Reliance Industries moves CCI for Future Group deal nod
In August, RIL announced the deal to acquire the Kishore Biyani-promoted Future Group as going concerns on a slump sale basis for Rs 24,713 crore.


Mumbai-based Auravedic built a beauty company specialising in natural oils; clocks Rs 10 Cr turnover
Mumbai-based Auravedic built a beauty company specialising in natural oils; clocks Rs 10 Cr turnover
Skincare brand Auravedic leverages the teachings of Ayurveda to make natural oils. The brand has digital presence across India, and clocked Rs 10 crore turnover last year.


Snapdeal bets big on vernacular interface
Snapdeal bets big on vernacular interface
"Snapdeal has seen 30 per cent of its users prefer the vernacular language interface that it provides on the platform. The Snapdeal app and m-site wer..


Stylumia ropes in Sanjay Mehra to head North America business
Stylumia ropes in Sanjay Mehra to head North America business
Mehra has over 20 years of global experience leading teams at Nike, Weight Watchers and Reliance Retail, among others


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